Profitable Ways to Repurpose Podcasts for Social Media Growth

Many massive, mid-sized or small brands incorporate “Podcasting” as a marketing strategy. An audio series produced by a couple of producers, individuals or brands lets them share topics ranging from business insights to industry trends, storytelling, and interviews. Listeners can listen to the podcast on any device, making it easy to engage over commutes or while working out in the gym as it is the most accessible to audiences’ ears.

Podcasts are an audio medium, but some are distributed via video as their primary content or as an adjunct to audio. Capturing ears with the voice is easy and, therefore, unique and intimate. That is why brands increasingly use podcasting to engage their audience, define their expertise, and infuse real depth into their communication strategies. Brands can repurpose episodes of one podcast into a content powerhouse with its scope and influence spread across their channels. Repurposing allows the brand to garner attention differently, building its presence and authority on social media, websites, and other platforms.

A great starting point is that when you have a podcast episode, you can transform it into engagement on social media. Using expert social media post design, the brands will take the impactful snippets or quotes from their episodes and make them visually striking graphics or video teasers. Think about it – you share an impactful soundbite regarding your latest product or service on Instagram or LinkedIn. People need high-speed visual content, and those would be people who like to share it, too. Adding these elements to your digital marketing strategy will help you reach those who may not be listening to your podcast but are equally active on social media.

Adding podcast content to your website gives you another layer of engagement with your audience. For example, a website development company can assist in embedding podcast episodes within the pages of your product or service, enabling potential customers to listen to in-depth discussions about your brand’s expertise or industry insights. This can increase user experience because each embedded episode is valuable content that keeps users exploring your site longer.

Brands may collaborate with the same podcasts to create downloadable resources or company brochure designs focused on the key insights or strategies discussed. For example, suppose a podcast discusses brand positioning or customer engagement in depth. In that case, core messages can be fashioned into a creative brochure or brand collateral design for digital and hard copy distribution. Such content adds further depth to the potential client and explains your brand’s knowledge in a clear, bite-sized format, just another reason clients should connect with your business.

Convert podcast episodes to blog posts and thus increase the digital reach of a brand. This also enhances SEO for brands. Converting a podcast to a blog is how you can use search engine optimisation services so that the content will have more words for the specific keywords and thus be visible to people. It not only expands your reach but also creates consistency in the digital channels being pursued by the brand. This is because the client will always search for topics relating to the industry, which they would hopefully find with your brand and relate to.

Podcast content is suitable for repurposing as an email newsletter or leaflet design. Brands may condense an episode or emphasise critical takeaways so that their audiences can be caught up without being overwhelmed, engaged, and educated. For instance, a podcast features new trends in an industry. Summarise the takeaways of that podcast, linking them to your brand’s relevant products or services. This will keep your audience updated and show loyalty since they feel they get exclusive insights directly from your brand.

Video versions of the podcast expand demographically through video platforms. An episode can be published on YouTube with appropriate graphics, photos, or video clips for further contact from an expanded audience. For instance, your brand’s conversation on branding and communication can become a video series that entertains the audience and makes your brand identity come alive. You can share them on social media, enhancing your brand’s engagement and recall.
One of the highest strengths of repurposed podcasts is the constant brand message created. Whether in social media posts or website content, a cohesive narrative helps reinforce the values and mission behind your brand in people’s minds. Hence, people are more accessible to latch onto and trust a brand. If done right, this consistency builds long-term loyalty and positions a brand as a leader in the industry.

Sephora’s “#LIPSTORIES” podcast is a great success when talking about podcasting. Beauty trends, interviews with every influencer, and the latest trends in the beauty world bring this audience closer and closer to lovers of beauty in every corner of the globe. Sephora has created a cohesive message that everyone with something to say about beauty on social media, blogs, and in-store content would hear. Stories and expert advice make the podcast more informative for a listener, and Sephora’s social media marketing continues that information with highlight episodes. This has engaged online and in-store fans and created a sense of community and trust around the brand.

Purple Tuche Brand Solutions specialises in helping brands maximise the impact of their content across platforms. Our team understands how to take every one of those podcast episodes and push it into multiple platforms, increasing brand visibility and connecting with your audience. Using social media marketing strategies to develop creative graphic design and visual merchandising, we create touchpoints that seamlessly keep your brand front and centre.

Want to see your brand’s podcast transformed into a multi-platform content powerhouse? Get in touch with us and start powering up your outreach to every channel right now!