9 reasons why Facebook is the most effective platform to grow your business

The network of social media has grown to substantial volumes and the number of users is increasing every day. Social media marketing is an important ingredient to success for any business. So, if you are a business owner or planning to launch your business, you need to have a sound social media strategy in place right away. 

Though there are several social media platforms available for the promotion of your business, Facebook remains the absolute critical tool for every digital marketing strategy. Whether you want to achieve brand awareness, website traffic, or generate leads, Facebook can make a substantial difference for your business when used efficiently. 

Facebook not only has a large audience base but people are using Facebook to interact with all kinds of businesses.  More than two-thirds of Facebook users visit Google my business page of any business. 

Not only that, but among all social media channels, Facebook is one of the cost-effective forms of marketing, and its return on investment is growing each day. 

Read on to find out why Facebook is the most sought after platform for the promotion of your business.

1. Too Big To Miss As A Promotional Platform

Facebook is the biggest social media website with 2.5 billion monthly users. Not only that, it has got more than 1.66 billion daily active users which makes it one of the most used media in the modern world. It is quite natural that among this huge user base you will find a big number of your potential customers. You should connect with them through Facebook. Facebook will help you to reach this customer base within no time. 

Facebook is also hugely influencing media and shapes the opinion of a customer towards a product or service. So, in case you are not using Facebook for the promotion of your business you are missing a large set of audiences. 

2. A Versatile Platform

The biggest advantage of Facebook is its versatility. Most of the social media platforms are suited for a particular style of promotion. For example, you can use LinkedIn for B2B marketing, Instagram for visual branding, and Twitter for short messaging. But Facebook is quite different from all other social media platforms where you can carry out promotions for all kinds of products or services.

It has also got customized solutions for different types of businesses. So if you want to sell your product online you can create a store, in case you are an influencer you can create your page, or as a local business, you can generate a lead for your business from Facebook. 

3. The Most Amazing Audience Targeting Tool

You might be wondering how to find out your customer from the large user base of Facebook. To solve your issue, Facebook has got the most amazing audience targeting tool. 

Facebook provides you with multiple tools to select your audience. You can manually set your target audience using various demographic profiles, age, gender, address, interest, connections, or behaviour. Not only that, Facebook will help you target users using some unique targeting options. You can target users based on purchase behaviour, life event, or the online behaviour of the customer. Facebook will show you the number of estimated viewers based on the set criteria.

The second way is to find out the look-alike audience where Facebook will set your audience based on your existing customer. You can also upload the phone number of the potential customers directly and Facebook will run your ad on the selected profiles that are associated with the uploaded numbers.

Facebook helps you to run a remarketing campaign as well. Remarketing is one of the strongest ways to grow your business. You can use remarketing to boost engagement and increase conversion rates. You can also use remarketing for other business objectives like sign-ups, app downloads, appointment bookings, etc. 

4. Social Media Recommendations

Facebook is hugely influential and can influence the shopping decision of your potential customers. According to a recent survey, 44% of the people are suggesting that their purchase is influenced by Facebook.

A large number of potential customers can also be influenced by the review from the current user. So your existing customer can become an influencer without any investment, and become your best brand ambassador. 

5. Integrated Analytics & AD Management Tool

Facebook has got the most efficient analytics tool. You can manage Facebook promotions without any additional analytical tools as it has got the most advanced form of analytics tools integrated into it.

You can also find out the exact number of paid likes, organic likes, paid reach and organic reach from the analytics. Not only that, you can view the analytics for the defined period like a week, month, or quarter. It helps you to find out the best performing post or ad and replicate the successful model for future campaigns.

Facebook has got a very efficient ad management tool integrated into it. You can use it for targeting and effective management of your advertisement campaign. The best part of the Facebook ad is that you can change any part of the ad on a real-time basis, unlike traditional media. 

6. Multiple Options For Advertisements

A recent study revealed that a whopping 93% of social media advertisers are using Facebook for the promotion of their products and services. The targeted promotion helps you to reach the right customers in a variety of formats. So whether you are an influencer looking for the branding of your page or a local business owner, you can use the Facebook advertisement for the promotion of your business.

There are 6 different types of ad formats on Facebook along with 3 different types of objectives and several subcategories. Not only that, but you can also avail of around a dozen placement options for your advertisement.

You can use a Facebook slideshow for creating a nice video from fixed images. Facebook also gives you the option of optimizing your advertisement for mobile screens and providing a rich immersive experience with Canvas. In the case of multiple products, you can use the carousel to showcase all your featured products in one go.

You can also automate your ad placement and format on Facebook. The AI tool of Facebook will find out the best performing ad for your product and accordingly allocate your budget for the best performing post or advertisement. 

7. High Engagement & Easy Capturing Of Leads

Facebook is too big to neglect for a company of any scale. There are around 40 million businesses that are having a Facebook business page.  An average person spends around 40 minutes daily on Facebook.

The rate of engagement on Facebook is the highest if you compare it with any other social media. You will be surprised to know that every minute there are more than 4.1 million interactions that are happening on Facebook in terms of likes, comments, shares, or status updates. The average CTR on Facebook is more than 90%. So whatever budget you are spending on Facebook, you will get the best of the return.

Not only that, but Facebook has also got more than 1.39 billion visitors who are accessing the site from mobile. This huge number of mobile access helps to capture the lead directly. Facebook call buttons are far more valuable than website clicks as you get the contact details of the customer in one go. It has made marketing simple and is the most efficient way to capture leads for your business.

8. The Most Cost-Efficient AD Platform

Facebook is the most cost-efficient social network for running digital advertisements. For small businesses, Facebook is the best cost-effective medium for advertisement. Because of the huge audience base, you can get maximum visibility at the lowest cost.

The average cost per click is way lower than any other social media. You have the option of spending less than Rs 100 per day and see effective results. There are more than 60 million businesses that are running advertisements on Facebook which results in quarterly revenue of 10 billion USD for Facebook.

Not only that, but Facebook is also adding new immersive features regularly which makes it one of the most interactive platforms. 

9. Presence Of  The Competitive Brand

Facebook is the most popular social media platform with all kinds of businesses participating in it. In all probability, your competition is already present on Facebook and you should not miss the opportunity to present on the most effective platform. In case you are not present on Facebook, you are missing a huge opportunity and open a playfield for your competition.

Final Thoughts

With the continuous increase in the user base, the growth of Facebook as a marketing platform is imminent. However, Facebook marketing is becoming complex day by day with the addition of new and exciting features. Whatever business you are into you will find your potential customers on Facebook but you need to form a focused and practical Facebook marketing strategy to tap the ever-growing audience base on Facebook. There is plenty to learn about Facebook marketing, and at first, it may seem a little daunting.

So you want to go for Facebook marketing but don’t have the time or know-how to manage them. You can always manage your Facebook marketing with a trusted digital marketing partner like SMON.

SMON has got innovative Facebook marketing solutions for all sizes of businesses. The memorable and unique content delivered by SMON helps you to engage with your potential customers and to reach new customers every day. SMON also helps you to expand your audience base on Facebook and form a loyal set of customers and influencers. Not only that, but SMON also engages in conversation with your target customers and attends to their all queries and helps to improve your engagement rates.

So what are you waiting for? Start using Facebook marketing to promote your company and make it enormously successful.