Swayam is a portable diagnostic kiosk designed to make health screenings accessible, affordable, and convenient for everyone, integrating over 100 tests and telemedicine capabilities. It bridges healthcare gaps by empowering individuals to take charge of their well-being with instant test results and expert consultations.
Swayam required a cohesive brand identity and communication strategy to reflect its mission of enabling proactive healthcare. They also needed visually engaging UI design and branding elements that resonated with their innovative healthcare approach.
We crafted an identity design that reflects Swayam's vision through vibrant colours and a human-centric logo, embodying health and empowerment. The branding is consistent across multiple touchpoints, from stationery to kiosks, ensuring maximum impact. The UI design ensures a seamless, user-friendly experience for healthcare consultations and diagnostics. The tagline, "Swayam hi kare swayam ke swasthya ki jaanch", complements the brand's philosophy, encouraging self-reliance in health management.