From ordinary transit to extraordinary trust - redefining Prime Logistics’ global image.
The Challenge
Prime Logistics approached Purple Tuché seeking a full-spectrum refresh of their brand presence. Their existing identity didn’t clearly communicate their capability in a fast-changing logistics market; the website was dated, the visual language inconsistent and their digital footprint minimal. Their goal: to reposition themselves as a dynamic, reliable logistics partner with an international outlook.
Strategy
Purple Tuché took a three-phase approach:
Brand identity elevation – We developed a modern visual system: refreshed logo mark, colour palette rooted in trust and movement, typography with a clean and open feel. The aim was to give Prime Logistics a bold, recognisable identity that could flex across all touch points.
Website rebuild – The website was designed to clearly present Prime Logistics’ services, global reach and operational strengths. We prioritised intuitive navigation, strong imagery, client-case highlights and mobile-first performance. Key: make the first impression count.
Digital marketing roll-out – With the revamped brand and site live, we launched campaigns across social media and search to amplify the refreshed positioning, drive higher-quality leads and build visibility in target markets.
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Digital Reach
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Website Traffic
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The refreshed brand identity has been rolled out across all major touch points - from the website to proposal templates, social profiles and fleet decals - giving Prime Logistics a cohesive look and feel.
The newly launched website now serves as a central marketing engine: improved user-engagement, smoother lead capture, and a stronger first impression for international prospects.
Digital campaigns are generating a higher calibre of leads, and the social channels are starting to reflect the brand’s elevated tone and global vision.
While Prime Logistics continues its growth journey, this modernised platform has given it a solid foundation for scaling into new markets.
