Designing a Seamless Digital Experience for Hesa
A Tech-Forward company bridging a gap between urban India and Rural India by providing means to access and integrate into the rural market.
Client Background
Hesa is the one-stop-solution for Corporates, SMEs, Banks, Government and NGOs who wish to access rural India, for buy-sell propositions including brand promotions and social responsibilities.
A trusted B2B digital platform backed by the strength and power of a large ground force called the Hesaathis, this powerful combination allows businesses the means to access and integrate into the rural market
They approached us to reimagine their website – not just to look good, but to clearly communicate their vision to two very different but equally important audiences: the partners on one side, and the farmers and field-level agri-officers on the other.
The Challenge
Hesa sits at the intersection of two drastically different user behaviours the digital comfort of urban audiences, and the practical, no-fuss mindset of agricultural stakeholders. Our job? Create a unified, intuitive digital identity that speaks to both, without losing brand personality.
Designing for Clarity + Confidence
Track 1
“I’m a Farmer” led to visuals, illustrations, quick-read resources, and toolkits.
Track 2
“I’m an Ecosystem Stakeholder” – Focused on storytelling, traction numbers, innovation, and team.
Ensuring the design feels native and human
We used bright tones paired with tech blues balancing the nature-tech dichotomy
Custom illustrations showed local produce, farmer tools, and IoT sensors rather than generic stock icons
Micro-animations were used sparingly just enough to feel dynamic without overloading rural networks.
