Opportunity to work as a Digital Marketing/Ads Specialist

The upcoming years are going to be filled with exciting new developments at Purple Tuche and we are looking for a digital marketing Specialist to make the Purple Tuche of tomorrow beautiful, usable and inventive.

Working from our Mumbai [Head Office}, you will be part of a small and rapidly growing team.

We are seeking a Digital Marketing and Ads expert to help us make better business decisions based on our marketing data for our clients. The ideal candidate will have a working knowledge of Google Ads, Google Analytics, Meta Ads (Facebook & Instagram), You Tube Ads, and LinkedIn Ads.

Your primary responsibilities will be maintaining the Ad accounts of various clients and analyzing the results to identify patterns and trends that can help them improve the efficiency and generate desired results. You will also be expected to improve and optimise Ad accounts and maximize the return on our investment.

Job Description:

We’re looking for a talented and motivated individual to join our paid media team.
The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Facebook Ads Manager and other social platforms.
As a Facebook Ad Specialist, you’ll implement, optimize and report on digital marketing strategies for our clients.

The Role:

Purpose of the Digital Ads Specialist is to lead or assist in the creation and management of Google, Facebook, Instagram, LinkedIn ads that and achieve desired results for the businesses.

Responsibilities:

Manage all aspects of Ad campaigns (Google Search Ads, Shopping Ads, Instagram Ads, Facebook Ads, You Tube Ads, Linked In Ads)
Create and optimize ad campaigns and paid search landing pages
Analyze and optimize ad campaigns to increase return on investment (ROI)
Use various Ads to drive a variety of online marketing campaigns
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Collaborate with a team of marketers, Google Ads specialists, and engineers Requirements
Google & Meta (Facebook, Instagram) Ads Expert
Execute tests, collect and analyze data, and insights in order to achieve maximum ROI in Facebook and search campaigns
Optimize copy and landing pages for paid search engine marketing campaigns
Ability to manage multiple projects at the same time
Knowledge of trends on marketing channels and technologies, including paid search, retargeting and paid social media advertising (Google, Facebook, LinkedIn, Pinterest)
Excellent communicator and creative thinker
Enthusiasm for paid search and drive for continued growth

Technical Skills Required:

In-depth knowledge of:
○ Facebook advert manager.
○ Google ad manager.
○ You Tube Ad Manager
Analytical skills to run the ad campaigns on various digital platforms
Ability to do result driven data analysis
Knowledge of idiosyncrasies of Paid Social Media Advertising
Ability to implement & measure Search Engine Marketing

Desirable:

Facebook, Instagram, LinkedIn Lead Ads (Required)
Google PPC Expert
Experience in working with a Marketing Agency on Multiple Projects (Required)
Candidates from Mumbai (Required)
Certifications Google Ads, Facebook Blueprint, Google Analytics. Hands-on experience in Facebook Ads Manager and Audiences

Education: Bachelor’s (Required)

Total Work Experience: Min 2-3 years (Required)

Skills:

Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong client & project management skills.
Excellent verbal and written communication skills.
Experience delivering digital campaigns for mainstream products and services.
At Purple Tuche, we are passionate about what we do. We look for folks who are strong minded and have clear vision while also doing whatever it takes to get the job done.

Working Hrs:

10.00 a.m. to 7.00 p.m. [6 Days a week][Alternate Saturdays off]

Place of Work:

F-19, Nand Dham Estate, Marol Maroshi Road, Andheri East, Mumbai 400059.

Selection Process:

1st Round: Telephonic
2nd Round: Test [Technical]
3rd Round: Personal Interview