Digital – The best bet to grow your business post Corona pandemic

COVID-19 has completely changed the way we live our life. It is spreading at a rapid pace with a large number of infected cases worldwide. People across the globe are practising social exclusion to prevent COVID-19 from spreading. The outbreak has infected people of all ages and most people chose to stay indoors to prevent the transmission of the infection. COVID-19 has taken a toll on many industries as well.

The infectiousness of Covid-19 and its continual spread have also led people to explore online shopping choices for vital goods and services from home. To maintain social distancing, people are avoiding visiting malls and supermarkets, and trusting eCommerce sites or online stores. Because of the minimal range of physical interactions involved in the use, it facilitates the adoption of social distancing policies. Under the current circumstances, digital presence is all set to become the lifeline for growing organizations.

Covid-19 & The Growing Importance of E-commerce

In India, till now eCommerce happens to be a small part of the trillion-dollar retail sector. However, most economists and experts are suggesting that this share is all set to grow exponentially. Ecommerce sites are experiencing growing user demand as people prefer to stay at home. Even the grocery delivery business is experiencing an upsurge because of the current situation. Most of the offline players are joining the bandwagon and offering their services through online mode.

E-commerce has also expanded to the next level over the last decade. Even paint companies like the Asian Paints are offering their product in an online portal where you can select any particular colour or can customize the colour as per your requirement. Not only that there are a large number of small business owners who are getting registered to the online marketplace understanding the need of the hour. In the last 3 months, the number of sellers has grown up by 10% on Amazon.

Read more @ Amazon Services 

The rapid progress of COVID-19 has got a huge impact on the eCommerce and online selling industry. It is expected that there will be a substantial increase in online sales for businesses like food, grocery, medicine, home furnishing, education, etc. According to a recent report, the eCommerce business will reach a value of seven trillion in the next 5 years.

Read more @ Livemint 

The Unique Advantages Offered by E-Commerce Business

Ecommerce provides major benefits to small and medium-sized enterprises like bigger markets, a new set of customers, and a chance for exponential growth. As a result, it is not only the big brands but the smaller brands are also moving into the digital space. Different players across diverse industries are looking for opportunities that exist in the online space.

Check out some of the major benefits of an eCommerce business:

• Low set-up cost
  One of the biggest advantages of the eCommerce business is that the setup cost is very low. Setting up your own eCommerce business is far less costly than a physical store. For starting an online business you just need to design an attractive website with unique products.

• Bigger markets
  Online selling also helps you to cater to a bigger market. Since online shopping goes beyond any physical boundary you can sell your products across the world. So even if you are facing stiff competition in your local market, online growth will create a much larger opportunity for you.

• Retention of customers
  The retention of the customers is relatively easy in the eCommerce business. In the case of eCommerce transactions, you’ll have access to the customer database. You can send them different promotional offers and seasonal discounts to boost your sale.

• Convenient to sell
  Due to COVID-19, most people will prefer to stay at home. Even after the lockdown is over, it is expected that people will be keener to maintain social distancing. As a seller, it will be convenient for you to sell products online.

• Better income opportunity
  In online selling, you can sell your products 24x7x365, unlike physical stores. It allows the customers to order the goods and services at their convenience. So in the case of e-commerce business, there is a better chance of earning a higher income.

• Growth of the business
  In eCommerce, you can add more categories or more products under the same categories for expansion. The best part of the eCommerce business is that you can promote your business by using simple digital marketing tools. If you compare the cost of digital marketing with traditional marketing it is far less and a lot more effective as a promotional tool.

Promotion of Your E-Commerce Platform

Ecommerce doesn’t only involve the creation of online stores but also the promotion of the store using different marketing initiatives. Online marketing or digital marketing is the key method by which businesses can exploit the internet’s potential to develop their business. Digital marketing allows businesses to make their presence felt in the online space, to connect with the users and make them clients. With the rapid development of mobile technology and rising internet penetration more and more businesses are investing in the digital marketing space.

In the coming days, an increasing number of businesses are going to rely on their digital marketing strategy for the expansion of their business. It is almost certain that most of the small and medium enterprises need to shift their business strategy to accommodate this change. For some organizations, it is going to be the most critical factor for their survival in the long run.  The increasing use of digital technologies and eCommerce could result in the multi-fold growth of online platforms. It is almost certain that the future of the business lies in reaching the consumer through online channels.

Currently, a large chunk of business houses is going for this change of offline to online mode. Although for a big country in India the offline retail space always exists, the increase in the number of online players will intensify the competition further. Find out some of the most trusted methods of promotion of your eCommerce platform which could help you to leverage the true potential of your eCommerce business.

Tools to Promote Your E-Commerce Business

1. Search Engine Optimization
   Search engine optimization is important for every business to get maximum visibility from leading search engines. The search engine optimization will help to achieve better organic ranking and quailed leads from search engines for your eCommerce site.
2. Social Media Marketing
   Social media marketing is an easy and convenient way to make your presence felt in the digital space. A successful digital marketing plan needs to incorporate various social media channels like Facebook, LinkedIn or Instagram which helps to broaden your reach in the online space.
3. Search Engine Marketing
   Search engine marketing is the process of using paid promotions in different search engines. Search engine marketing solutions have got various verticals like Google Adwords, remarketing, PPC and affiliate marketing.
4. Online Reputation Management
   Online reputation is a key element for customer confidence and the success of the company. A strong online presence creates a unique and powerful image of your brand in the mind of your customers.
5. Mobile Application Marketing
   Mobile apps are one of the most valuable business tools as they multiply the online presence. Along with the creation, optimization of your mobile app for the app store is very critical so that it can be easily searchable and become a part of the featured list.
6. Content Marketing
   Content has the capability of engaging users and converting them into customers. Content marketing services include the development and delivery of the content which conveys the message of your brand to the target customer base.

SMON – Your Trusted Digital Commerce Partner

SMON helps you to face the challenge of online space and to build your position in the global market through unique digital commerce solutions. SMON provides a complete range of eCommerce marketing solutions be it online store design, SEO services, social media marketing, website design, email marketing, and all other aspects of digital marketing services. Not only that, but they also provide 3 years service warranty for all delivered solutions.

SMON got a team of experts with a diverse range of experience in different aspects of digital commerce solutions. They understand the value of your money and optimize your digital marketing costs. SMON deliver the solutions at the most affordable rate in the market and ensure that you get the best return on the investment.

Planning for Tomorrow

Many businesses have stopped operating because of COVID-19; others are growing like anything because of the rising demand. Due to this uncertainty, it is important to stay afloat in the market with the help of technology. The spike in cases around the world every day makes the online purchase an obligation instead of a luxury.

Many entrepreneurs are seeing this change and several of them are investing their money into digital marketing efforts. The new-age eCommerce developers are continuously adding new features and benefits to the online sites which make them even more interesting. They are providing exciting solutions for different industries be it education, restaurant, or home furnishing.

For the entire business community, this is an unprecedented moment. While there is no tried and tested formula to deal with this situation, the above-mentioned ideas will help you to see upward momentum.  In addition, it is also important to consider the bright future of eCommerce services in the coming days.

Most online businesses may see a surge because of the COVID-19 and you should invest in them to get a good return. If you’re currently managing a company or planning to make investments tomorrow, start the transition with digital marketing efforts for the growth of your business.